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Brenda Guenther
Associate Creative Director at Wayfair.

I’m a creative director with a background in design, art direction, and campaign strategy, and I love bringing clarity and consistency to big, complex ideas. My career began designing for Justin Trudeau’s 2015 campaign: a crash course in fast-paced, high-stakes storytelling that shaped how I approach creative challenges.

At Wayfair, I now lead omni-channel campaigns from concept through launch, building scalable systems and directing cross-functional teams to deliver work that inspires and performs. Whether shaping a seasonal look & feel, art directing on set, or mentoring designers, I focus on creating work that balances strategy, creativity, and impact.

As I look ahead, I’m excited to keep pushing creative boundaries and shaping brand stories that connect with people in meaningful ways.


Expertise

Creative Direction
Content & Campaign Strategy 
Photoshoot Art Direction
Cross-Functional Collaboration
Channel Mapping & Wireframing
Team Leadership
Brand Systems & Guidelines
Toolkits & Training

Fluencies

Figma
Sketch
Miro
InDesign
Illustrator
Photoshop

G Suite
Slack