Brenda Guenther
Associate Creative Director at Wayfair.
I’m a creative director with a background in design, art direction, and campaign strategy, and I love bringing clarity and consistency to big, complex ideas. My career began designing for Justin Trudeau’s 2015 campaign: a crash course in fast-paced, high-stakes storytelling that shaped how I approach creative challenges.
At Wayfair, I now lead omni-channel campaigns from concept through launch, building scalable systems and directing cross-functional teams to deliver work that inspires and performs. Whether shaping a seasonal look & feel, art directing on set, or mentoring designers, I focus on creating work that balances strategy, creativity, and impact.
As I look ahead, I’m excited to keep pushing creative boundaries and shaping brand stories that connect with people in meaningful ways.
Expertise
Creative Direction
Content & Campaign Strategy
Photoshoot Art Direction
Cross-Functional Collaboration
Channel Mapping & Wireframing
Team Leadership
Brand Systems & Guidelines
Toolkits & Training
Fluencies
Figma
Sketch
Miro
InDesign
Illustrator
Photoshop
—
G Suite
Slack