Presidents’ Day

Presidents’ Day 2020 presented a design challenge: create a holiday feel without leaning into partisan or political visual tropes. I developed a playful look & feel as a “wrapper” — pulling in teal backgrounds, glitter stars, and SKU buttons — and applied it across on-site, print, email, and social assets for both U.S. and Canadian markets. The design became the primary visual system for both the Presidents’ Day Blowout and concurrent Mattress Markdowns campaigns, giving Wayfair a distinctive, unified look with flexibility across campaign tiers.