Holiday ‘26

Strictly confidential - not yet launched & work-in-progress

In progress for launch, Wayfair’s 2026 Holiday campaign builds on a simple but powerful Look & Feel I created: the Wayfair stripe, applied across all channels, including broadcast. The campaign spans 30+ homepage sliders, robust landing pages, and messaging voiced through multiple content vehicles, unifying what has historically been fragmented holiday storytelling. My focus has been establishing a scalable design system and sharing learnings across teams, ensuring cohesion, clarity, and impact at every touchpoint.