Gift Guide ‘24

Wayfair’s Gift Guide was created to simplify holiday shopping and highlight the breadth of our assortment during a peak sales season. I led the creative direction, shaping the storytelling framework, design system, and page structure while also art directing the photoshoot to ensure visuals aligned with brand standards and merchandising goals. The result was a scalable multi-channel guide that delivered strong performance and became the repeatable model for future seasonal gifting content.