Holiday ‘22

For Wayfair’s 2022 holiday season, the challenge was delivering a cohesive omni-channel campaign while adapting to shifting merchandising priorities and fast-moving marketing needs. I led the creative strategy and execution across two phases—October and November/December—developing distinct visual directions through 2D and 3D photography, dynamic imagery, and modular content systems. I also art directed the holiday photoshoot on set, ensuring visuals captured the tone and product focus needed to anchor the campaign. The result was a responsive, scalable creative framework that aligned seamlessly across all platforms and touchpoints.