Outdoor ‘22

Wayfair’s 2022 outdoor campaign set out to make outdoor living feel accessible, vibrant, and personal. I led the creative vision and storytelling from concept through execution and art directed the photoshoot on set, ensuring each scene reflected our personas while highlighting product in a natural, inspiring way. Partnering with broadcast and UX teams, I extended the campaign across channels, blending bold imagery with shoppable experiences that positioned Wayfair as the approachable choice for outdoor living.