Holiday Sale

During a multi-month holiday push, circumstances forced us to reuse live-action video assets from 2019—yet the brief was clear: everything needed freshness and cohesion. I supported the lead designer in evolving the toolkit across on-site, email, social, and print channels, ensuring each execution felt distinct yet unified within the broader system. The campaign flexed around shifting priorities, delivering a fluid brand experience that retained visual energy and avoided fatigue across phases.