Way Day ‘20

Way Day is one of Wayfair’s highest-stakes events, driving peak traffic and revenue over two days. I built on the prior year’s creative, amplifying the look and feel with bold neon arrows inspired by our pinwheel house motif to heighten urgency and cohesion across on-site, broadcast, email, social, and paid channels. Because I adapted the design from a fellow senior designer’s original concept, collaborating closely with him to keep alignment while he led another project. The result was a unified campaign that elevated the brand moment and delivered consistency under tight timelines.